How Social Media Works and the Role of the Intelligent User
Why was my traffic up yesterday? Oh, right. That article I wrote got published at Six Revisions.
“Social media distinguishes itself from less versatile interactive mediums of the past like print and traditional advertising by giving life to the Intelligent User.
This modern distinction is often misunderstood by web developers and under-appreciated by users because the power of choice is a novel distinction.
It didn’t exist in previous mediums. In marketing, for example, consumers are used to the old paradigm where they listen passively and marketers tell them what to think. The interaction only moves in one direction.
On the Internet, interaction is more involved and the Intelligent User — as the consequence of this new system — has overtaken the old paradigm.”